If you are a foodie visiting Tokyo, you’ve likely heard of Toyosu Market. But the big question remains: Is Toyosu Market worth visiting for foodies? The short answer is yes—especially if you love sushi, seafood, and culinary culture. This article dives deep into everything a foodie would want to know before planning a visit.
What Is Toyosu Market?
Toyosu Market is a large wholesale fish and produce market located in Tokyo. It replaced the famous Tsukiji Fish Market in 2018. Unlike its predecessor, Toyosu is more modern, cleaner, and better organized. It’s also where the world-famous tuna auctions now take place.
Why Is Toyosu Market Famous Among Foodies?
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Freshest Seafood in Tokyo: The seafood at Toyosu comes directly from boats and is used in top-tier restaurants the same day.
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World’s Largest Fish Market: It’s one of the biggest fish markets globally in terms of volume and scale.
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Tuna Auctions: These early-morning events are legendary for showcasing premium tuna that can sell for millions of yen.
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High-End Sushi Restaurants: Some of Tokyo’s best sushi chefs operate right inside the market.
What to Expect When Visiting Toyosu Market
Unlike a traditional food market filled with small vendors, Toyosu is more like a professional seafood hub. It’s split into three main areas:
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Wholesale Fish Market (Building 7)
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Uogashi Yokocho Market (Retail shops & restaurants)
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Fruit and Vegetable Market
Each area offers different experiences depending on your foodie interests.
Sushi at Toyosu: A Dream for Food Lovers
Top Sushi Spots Inside Toyosu Market
Here are a few top restaurants that foodies must try:
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Sushi Dai: Known for long lines but worth every bite. Super fresh cuts.
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Daiwa Sushi: Quick service and excellent nigiri sets.
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Ikinari Steak Toyosu: Not sushi, but great if you want variety.
These places open early and often sell out before noon, so go early!
Seafood Delicacies You Must Try
If you’re a seafood lover, you’re in paradise. Here are a few must-try items:
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Uni (Sea Urchin): Creamy, salty, and luxurious.
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Toro (Fatty Tuna): Melts in your mouth like butter.
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Ikura (Salmon Roe): Bursts with flavor.
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Anago (Saltwater Eel): Sweet and grilled to perfection.
Is the Tuna Auction Open to the Public?
Yes, but with some rules. You must register in advance for a spot, as it’s limited to 120 visitors per day. Viewing is done from an observation deck behind glass, but it’s still an exciting experience.
Best Time to Attend Tuna Auction
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Time: Around 5:30 AM to 6:30 AM
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Tip: Arrive early and dress warmly. It’s cold inside.
How to Get to Toyosu Market
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By Train: Take the Yurikamome Line and get off at Shijo-mae Station. The market is directly connected to the station.
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By Taxi: A good option if you’re staying nearby and heading early for the auction.
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Opening Hours: Typically 5:00 AM to 3:00 PM, closed on Sundays and national holidays.
What Makes Toyosu Better (or Worse) Than Tsukiji?
| Feature | Toyosu Market | Tsukiji Market (Outer) |
|---|---|---|
| Cleanliness | Very clean and modern | Traditional, less hygienic |
| Accessibility | Easy access via train | Also accessible |
| Variety | More focused on wholesale seafood | More variety in street food |
| Experience | More structured and regulated | More lively and chaotic |
| Sushi Quality | Extremely fresh, high-end restaurants | Good, but varies by vendor |
Some foodies prefer Tsukiji’s street food charm, but for premium seafood and sushi, Toyosu wins.
Other Attractions Near Toyosu Market
After your visit, don’t rush off. Explore these nearby spots:
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TeamLab Planets Tokyo: An immersive digital art museum.
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Lalaport Toyosu: A huge shopping mall with great views.
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Toyosu Gururi Park: Perfect for a peaceful walk.
Best Time to Visit Toyosu Market
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Morning (5 AM – 10 AM): Best for auctions and fresh sushi.
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Weekdays: Less crowded than weekends.
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Avoid Holidays: Many restaurants and shops close.
Tips for First-Time Visitors
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Arrive Early: Especially if you want to watch the tuna auction or avoid long lines at restaurants.
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Bring Cash: Some smaller eateries may not accept cards.
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Wear Comfortable Shoes: You’ll be walking a lot.
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Respect the Rules: No flash photography or loud talking during the auction.
What About Vegetarians or Non-Seafood Eaters?
While the market is seafood-focused, some restaurants offer:
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Tamago (Japanese sweet omelet) sushi
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Pickled vegetable rolls
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Rice bowls with non-fish toppings
Still, if you dislike the smell or sight of seafood, this might not be the best stop.
Is Toyosu Market Family-Friendly?
Yes! It’s clean, well-structured, and safe for kids. While toddlers might not find it entertaining, older children can enjoy the tuna auction and trying new foods.
Is It Expensive to Eat at Toyosu Market?
Prices range widely:
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Quick sushi sets: Around ¥2,000–¥3,500
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Premium omakase meals: ¥8,000–¥20,000+
It’s not cheap, but the quality justifies the price. Think of it as an experience, not just a meal.
About Toyosu Market
Q1: Is Toyosu Market worth visiting if I’ve already been to Tsukiji?
A: Yes, especially if you want a cleaner, modern, and more organized experience.
Q2: Can I take pictures inside the market?
A: Yes, but avoid flash and follow the rules, especially during the auction.
Q3: Are there guided tours available?
A: Yes, several companies offer English-speaking guides for deeper insights.
Q4: Do I need to speak Japanese to order food?
A: Not necessarily. Many places have English menus or pictures to point at.
Q5: Is Toyosu Market open every day?
A: No, it’s closed on Sundays and public holidays. Always check in advance.
